Real-Time Competitive Intelligence

Learn how to track competitor activities in near real-time using automation platforms like Crayon or Klue.

Streamlined 90-Minute Implementation Process

Follow a simple process to set up automated competitive intelligence monitoring for your priority competitors and key intelligence sources.

Focus on Critical Signals

Discover the five key signals that drive a coordinated response for strategic advantage in sales conversations.

About this playbook

Sales teams often lag behind in competitor insights, leading to lost deals and price wars. This course teaches you how to leverage automated competitive intelligence to stay ahead of the competition. Learn to detect pricing changes, feature updates, strategic hires, and more, and transform your sales approach from reactive to proactive.

Course Curriculum

7 Chapters · 12 Lessons

  1. 1

    Introduction to Competitive Intelligence

    1. (Included in full purchase)

      Learning Objectives

    2. (Included in full purchase)

      Know Their Next Move First

  2. 2

    Chapter 1

    1. (Included in full purchase)

      The Real-Time Competitive Edge

  3. 3

    Chapter 2

    1. (Included in full purchase)

      90-Minute Automated CI Setup

  4. 4

    Chapter 3

    1. (Included in full purchase)

      High-Signal Intelligence Filtering

  5. 5

    Chapter 4

    1. (Included in full purchase)

      Sales Activation & Response Playbooks

  6. 6

    Chapter 5

    1. (Included in full purchase)

      Measuring CI Impact

  7. 7

    Resources

    1. (Included in full purchase)

      CI Signal Quality Checklist

    2. (Included in full purchase)

      90-Minute CI Automation Setup

    3. (Included in full purchase)

      Signal → Action Mapping

    4. (Included in full purchase)

      Battlecard Refresh in 30 Minutes

    5. (Included in full purchase)

      Competitive Impact Scorecard

Ready to Transform Your Sales Strategies?

Enroll now to gain the competitive advantage and boost your sales performance with automated competitive intelligence.

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